The CFMEU (the Construction, Forestry, Mining and Energy Union) is Australia's main trade union in the fields of construction, forestry and forest products, and mining and energy production.
The CFMEU was seeking to review and improve its photographic representation within workplaces, and also within its product range, as well as the community of its members, staff and the Union’s executive.
A range of contemporary images was produced that depicted CFMEU personnel, members and promotion material. Subjects shot across a broader industry base enabled the CFMEU to better communicate its offer to existing and prospective members.
Photographer: Steffen Pedersen Photography.