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The CFMEU (the Construction, Forestry, Mining and Energy Union) is Australia's main trade union in the fields of construction, forestry and forest products, and mining and energy production.
The CFMEU was seeking to review and improve its photographic representation within workplaces, and also within its product range, as well as the community of its members, staff and the Union’s executive.
A range of contemporary images was produced that depicted CFMEU personnel, members and promotion material. Subjects shot across a broader industry base enabled the CFMEU to better communicate its offer to existing and prospective members.
Photographer: Steffen Pedersen Photography.
Commencing operations in Melbourne in 2004, Emerald has now become a significant nationwide participant in Australia’s multi-billion dollar grain market. The company works directly with farmers across all of Australia’s major grain-growing regions.
To develop a creative library of photographs that portrayed the breadth of Emerald’s participation and commitment to the Australian and international agricultural sector.
Working with leading artistic photographers, and planning and conducting photo shoots across Australia that accurately represent regional differences, we were able to build a quality library that painted everyday rural subject matter in a warm, friendly, even romantic light.
Photographer: Lynton Crabb Photography.
The ETU (Electrical Trades Union of Australia, Victorian Branch) represents workers in the electrical, communications and electronic industries.
The ETU wanted to improve the quality of photos published in its quarterly journal, website and other publications. At the same time, it wished to introduce more video footage, to generate an extra level of member engagement.
Using both our own in-house photographers and freelancers as appropriate, we provided the ETU with an added layer of professionalism that has successfully lifted its visual communications. Much of the video footage and photographic content has been shot at our in-house studio in Melbourne.
Photographer: Cassemento Photography.
Media Super is the award winning industry super and pension fund for creative people. It’s run only to benefit members, and as such, focuses on delivering strong long-term results, helpful service and low fees.
To create a fast-turnaround ‘Welcome from the Chairman’ video, to introduce the launch of the Fund’s new website in late 2012.
In a three-day turnaround, the Media Super Chairman was filmed at our studio in Melbourne, the video animations designed and created, footage edited and produced, and the resulting product uploaded to the website for viewing.
Photographer: John Tsiavis Photography.
Metabo manufactures high-end electric power tools for professionals. Metabo originated in Germany 75 years ago, and is a household name in more than 100 countries.
To photograph the then Metabo Australian brand ambassador, marathon champion Steve Moneghetti, for use in advertising and promotional materials.
Publicity Works created an extensive portfolio of photographs that could be adapted to a variety of uses, and could be used during and after Steve's official athletics career.
S2DIO is a global market leader in the design and manufacture of high-quality, beautifully crafted casual and outdoor furniture, exported throughout the world. Its extensive range of contemporary furniture is proudly designed in Australia.
S2dio wished to source product photography that displayed its products in iconic Australian locations.
We provided services that included location sourcing, logistical solutions associated with the shoot, and photographic manipulation that delivered high-quality images with a local and contemporary feel.
Whether you need a simple corporate video, a high definition television commercial or still photography, at Publicity Works we insist on high standards achieved by talented professionals.
We also offer the use of our own fully-equipped studio for those times when deadlines demand immediate action.
