Online & digital

block

ACTU
Collapse slideshow
Services delivered
  • Branding
  • Event Merchandise
  • Logo Design
  • Website Design

Background:

The Australian Council of Trade Unions (ACTU) is the peak council and national centre representing the Australian workforce. Established in 1927, the ACTU prides itself in representing Australian workers and their families, and has spearheaded some of the most fundamental workplace improvements in Australia’s history.

The objective:

In its 2011 ‘Stand up for Super’ campaign, the ACTU wanted to be seen as a major participant in the debate on increasing Australia’s Super Guarantee (SG – the compulsory superannuation contribution from an employer), from 9% to 12% of workers’ wages. As well as creating a framework for the bargaining and lobbying process, the ACTU wanted to engage its affiliate unions, other stakeholders and the general public in the campaign.

The result:

We developed the ‘Stand up for Super’ website to broaden the campaign’s influence. 

The site enabled both unionists and the public to immediately participate in the lobbying process, through online petitioning. The site's impact contributed to Australia's Federal Parliament passing legislation in 2012 that set a timetable for the SG’s increase from 9% to 12% by 2020.  

A longer-term legacy of the SG campaign was that the ACTU’s site also engaged constituent unions in ways that transcended the immediate issue of super, by raising their awareness of the power of online tools in all campaigns and bargaining processes.

199
Daniels
Collapse slideshow
Services delivered
  • Strategic planning
  • Website development

Background:

Daniels designs and sells cutting-edge healthcare products to organisations in the US, Canada, the UK, Australia, New Zealand and South Africa.  Its groundbreaking, re-usable Sharpsmart sharps disposal system was launched in 1999, and is now the world’s leading reusable sharps disposal system.

The objective:

Daniels needed a website that incorporated six international areas of operation into one easily manageable and consistently branded framework.

The result:

In order to deliver the consistent message & brand structure that Daniels required, while still providing content flexibility for international divisions, we decided to build a Drupal multi-site. This highly advanced system required detailed planning in order to accommodate divisional needs within the one site structure, and top level technical expertise to ensure that the administrative side of the site was easy to manage. 

202
Defence Bank
Collapse slideshow
Services delivered
  • Animation
  • Copywriting
  • Web banner design

Background:

Defence Bank commenced operations in 1975 as Defence Force Credit Union, before changing its name to Defence Bank in 2012. Its original charter was to assist Australian Defence Force personnel manage their money at a fair and equitable cost.

The objective:

Defence Bank required the development of a consistent style in its online, animated advertising, to deliver a variety of messages via its new website.

The result:

Numerous online banner advertisements were created for the website, along with other advertising for further promotion on external sites.

203
legalsuper
Collapse slideshow
Services delivered
  • Brand Style Guide
  • Branding
  • Event Merchandise
  • Logo Design
  • Website Design

Background:

legalsuper is Australia's largest superannuation fund dedicated to the legal profession. It has $1.7 billion-plus in assets and more than 40,000 members. It is an industry superannuation fund that’s managed by and dedicated to the legal community.

The objective: 

To devise and create an online capability for Fund members to consolidate secondary superannuation accounts into their legalsuper account, thereby helping them to eliminate the payment of fees to multiple funds and onerous associated paperwork.

The result:

Clever planning and development delivered an online tool that is cost-effective and very simple for members to use, which now serves as a powerful online resource and asset generator for legalsuper. 

198
LUCRF
Collapse slideshow
Services delivered
  • Brand Style Guide
  • Branding
  • Event Merchandise
  • Logo Design
  • Website Design

Background:

LUCRF Super (Labour Union Co-operative Retirement Fund) began in 1978. It was the first of the industry superannuation funds that would see super extend to cover all workers in Australia today.

The objective: 

LUCRF took an opportunity to redevelop its website as part of its re-branding process.

The result:

In sync with its branding, LUCRF adopted the most contemporary solution, moving from a restricted to an open-sourced environment. The compelling benefit was that it delivered a seamless environment for the Fund’s member login area, as part of the general site.

204
Mothers Day Classic
Collapse slideshow
Services delivered
  • Branding
  • Website Design

Background:

For more than 15 years, the Mother’s Day Classic fun run and walk has provided communities with a great way to celebrate Mother’s Day while raising funds for breast cancer research.  It is Australia’s largest breast cancer fundraising walk/run event.

The objective:

The Mother’s Day Classic organisers wanted to increase the impact of its website as an event management tool, while maintaining seamless compatibility between the front end of the site and the databases at its back end.

The result:

As part of our ongoing pro bono sponsorship of the Mother’s Day Classic event, Publicity Works  works with the organisers to achieve their marketing objectives, including ongoing maintenance and development of their key marketing asset – the event website.

197
Remarkable Furniture
Collapse slideshow
Services delivered
  • Strategic planning
  • Website development

Background:

Remarkable Furniture is a family-owned business based in Melbourne. It imports and sells an extensive range of quality outdoor furniture. Remarkable is now one of Australia's largest independent outdoor furniture specialists, servicing locations around the country.

The objective: 

Remarkable Furniture identified a need to increase the sophistication of its online presence, by upgrading from a website created within the business to one that was professionally built. Publicity Works created a new site that is more flexible and friendly for users, and gives Remarkable better content management and more control over its stock, sales and updates to the site's content.

The result:

As well as supplying Remarkable with a technical website solution, we were able to use this project to provide marketing advice to the company.

205
SDA
Collapse slideshow
Services delivered
  • Campaign generation
  • Website development

Background:

The SDA (Shop, Distributive and Allied Employees Association) is the largest trade union in Australia, with more than 230,000 members. It has branches in every State, and provides a comprehensive range of member services, available to all full-time, part-time or casual employees who are Union members.

The objective:

The SDA wanted a web presence for its ‘Take the Time’ campaign that sought to influence the NSW State Government attempt to extend retail trading hours. Any extension was seen as a detrimental to the interest of its members.

The result:

We created a campaign website whose main tool was a digital lobbying platform. This enabled a petition of more than 24,500 (predominantly web-generated) signatures to be presented to the NSW State Parliament in September 2012. The site was also linked to a coalition of various community organisations, to tap into broader community sentiment – as was evidenced by the strong response to the online petition.

200
The Police Association
Collapse slideshow
Services delivered
  • Copy and design development
  • Mobile application development
  • Strategic planning

Background:

The Police Association of Victoria, founded in 1917, exists to advance and represent the industrial, legal, professional and welfare interests of its 13,000 members. The Association is a Federally registered and recognised trade union.

The objective:

The Police Association was attracted to a communications solution whereby it would be the primary contact source with its members – most urgently, to provide welfare or legal support to any member involved in a critical incident.

The result:

A smart-phone application, TPAV Assist, was developed to provide Association members with critical incident advice and access to counselling services. But it also went beyond that function – with further add-ons such as police news, information on pay and conditions, advice services, and member benefits. The phone app already allows the Association to better engage with its members, and has the inbuilt capacity to further expand its capabilities.

201
  • 199
  • 202
  • 203
  • 198
  • 204
  • 197
  • 205
  • 200
  • 201

We have helped our clients navigate the digital world to deliver results and enhance their brand. Our skills extend across the following, typically involving a multiple-solution approach:

  • Internet advertising – web banners and pop-ups placed on third-party websites and blogs, to drive traffic to our clients’ own sites; 
  • Online content for websites and other digital platforms, including blogs and community websites;
  • Search Engine Optimisation (SEO) – we adhere to best practices for making our clients’ sites search-friendly, and we engage experts to promote these sites by increasing their visibility in search engine result pages (SERPs); 
  • Email marketing – communicating to a target audience via email ensures that our clients' messages cut through and are relevant to their target markets; 
  • Video marketing – creating videos that aim to educate viewers, influence their perceptions, and change their behaviour; and
  • TV & radio – we connect with leading suppliers, and ensure consistency of messaging across channels, with an experienced and cost-effective in-house media buying and placement resource.