Online & digital
We have helped our clients navigate the digital world to deliver results and enhance their brand. Our skills extend across the following, typically involving a multiple-solution approach:
- Internet advertising – web banners and pop-ups placed on third-party websites and blogs, to drive traffic to our clients’ own sites;
- Online content for websites and other digital platforms, including blogs and community websites;
- Search Engine Optimisation (SEO) – we adhere to best practices for making our clients’ sites search-friendly, and we engage experts to promote these sites by increasing their visibility in search engine result pages (SERPs);
- Email marketing – communicating to a target audience via email ensures that our clients' messages cut through and are relevant to their target markets;
- Video marketing – creating videos that aim to educate viewers, influence their perceptions, and change their behaviour; and
- TV & radio – we connect with leading suppliers, and ensure consistency of messaging across channels, with an experienced and cost-effective in-house media buying and placement resource.