- Online and Digital
When CFMEU Victoria asked Publicity Works to help create a digital community of its 30,000-strong dynamic membership, working in hundreds of different locations, we had the answer.
The CFMEU Victoria Branch had recognised that the greater proportion of its membership was digital-savvy and smartphones were commonplace.
When the Coalition sacked the Climate Commission, former chief commissioner Professor Tim Flannery turned to social media for help.
The new Government, he explained, no longer had a need for an ‘authoritative, independent provider of accurate climate change data’ and believed it could put the money to better use.
Google claims its new search engine, Hummingbird (fast and precise), listens to you like a human and not some keyword-hunting cyborg.
This clever algorithm recognises the subtleties of semantics – the bits between the keywords – as well as the fundamental word triggers.
Barilla Pasta found itself in hot water after company Chairman Guido Barilla told Italian radio the company would never use gay families directly in its advertising.
There is a belief abroad that the number of ‘likes’ on a Facebook page reflects some kind of approval rating or popularity stat. Well, it might. But it might also reveal the depths of the page owner’s pockets.
It is surprisingly easy [and cheap] to pump up your own tyres in cyberland. And there is a strong argument to pursue this sleight of hand made usually by the perps who stand to cash in on your friendlessness.