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24
June 2014
By John
  • Online and Digital
  • Social

If you’re going to stick your head above the social media parapet, be sure the rest of you is on solid ground. Know your product and define your territory with your posts, tweets, blogs and email blasts. Much easier to defend, much simpler to discuss, should the need arise.

If the uninvited do visit, just take a breath and follow the five steps to social media nirvana.

06
June 2014
By John
  • Marketing

Is it just me, or is the end of English as she should be wrote, already upon us. As The Simpson’s resident philosopher, Ralph Wiggum once plaintively observed, ‘What, me fail English? Unpossible!’

22
May 2014
By John
  • PW News

It was 1984. As Medicare was being rolled out, and Vegemite launched the first scannable supermarket product, two young men were planning a journey that has lasted 30 years. So far.

22
May 2014
By John
  • Industry News
  • Marketing

As a general rule, Australians still like to find something interesting, amusing or compelling in their letterbox. At 62% approval, direct mail streets second preference television by 10%. Email is the first digital channel in the overall top ten, languishing at number six in effectiveness.

22
May 2014
By Eve
  • Industry News

It’s no longer ‘will it happen?’ but ‘when will it happen?’ The view on how long it will take for the impact to be felt by industry superannuation funds changes depending on who you talk to. But there is one thing that funds can be sure of – now is the time to get ready for a world without a home in industrial awards.

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