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17
April 2014
By John
  • Online and Digital

 A bug called Heartbleed has been discovered infesting the internet. It lets bad guys, spooks and governments see your credit card numbers, usernames, passwords, PINs and other personal information that you surrender when using a ‘secure’ website. And it has been among us since one hour before new year’s eve, 2011. That is, for over three years to date.

03
April 2014
By John
  • Online and Digital

The PW team has been working with Women in Super to develop a campaign to lobby the Federal Government against reintroducing an unfair tax on low income earners.

The Low Income Superannuation Contribution [LISC] was introduced by the previous government to correct an anomaly that placed an unfair tax burden on Australians earning less than $37,000 a year.

03
April 2014
By John
  • Marketing

Super Funds have long bemoaned the difficulty of engaging younger members in saving for a distant future. But it seems the tide is turning. A recent study suggests that the elusive Generation Y is beginning to take an interest. Now is the time for Funds to step up efforts to build meaningful connections with this segment.

AIST study reveals that Gen Y gets it

03
April 2014
By John
  • Online and Digital

‘Phone apps are a powerful tool,’ says PW Digital Director, Kym Oberauer, ‘and their utility is just going to grow and grow. What makes an app really go to work is when it exploits the ‘smarts’ of the smart phone’.

‘If it is simply a portal to a website, then why not just make your site mobile-friendly? Building in phone capability and functionality is when it really makes sense to build an app,’ he said.

03
April 2014
By John
  • Design
  • Marketing
  • Online and Digital

Workers in Victoria’s construction industry count on their employers paying their redundancy entitlements to Incolink. Now, Publicity Works has developed a way to help Incolink ensure employers comply, and avoid an administrative nightmare.

Fresh out of the Publicity Works development lab is a phone app accessed through the new membership smartcard we designed for Incolink.

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